MOE to set clearer rules to curb false, misleading ads by private school
By Channel NewsAsia Posted: 22 October 2008 1412 hrs
SINGAPORE: Clearer rules will be put in place to curb false and misleading advertisements by private schools. The Education Ministry (MOE) said the rules will cover the proper use of quality labels, symbols and trademarks by private schools in advertisements and promotional material. The institutions should also refrain from making untruthful claims about the school and its courses.
Education Minister Ng Eng Hen gave this update on Wednesday in a written reply to questions from Members of Parliament on the regulation and supervision of private schools. This is part of MOE's efforts to strengthen the current regulatory framework for private education.
MOE announced in March it will set up an independent Council for Private Education to enforce the enhanced regulatory regime. Dr Ng said the Council will have the necessary powers to direct corrective measures if private school operators publish misleading advertisements. The Council will also promote a better understanding of private education sector through consumer awareness and public education programmes to help potential students make informed choices when enrolling for private school courses. - CNA/yb